1. Lecture Economique de l’Histoire du Japon
An (e)Book (in French) about the History of the Japanese Economy
This book is intended to students studying Japanese language or commerce, as well as to the motivated reader interested in the History and the Economy of Japan.
Preparing a course on the History of the Japanese Economy, the author realised that there were plenty of books about the History of Japan in general as well as about the country’s Economy , especially after 1945, but very few recent books focusing on the purely Economic approach of the whole History of Japan. Therefore, no doubts about the relevance of this book.
INTRODUCTION (in French):
“Cet ouvrage s’adresse aux étudiants suivant un programme d’études en langue ou commerce japonais, ou encore au lecteur averti intéressé par l’Histoire et l’Economie du Japon.
Le Japon de 2014 se trouve à la croisée de nombreux défis de taille, qui sont abordés succinctement en fin de livre. Trois ans après le « tsunami » meurtrier de la région de « Tohoku », où en est le processus de reconstruction ? Le nucléaire va-t-il être remplacé par les Energies Renouvelables ? Comment le pays va-t-il faire face aux défis démographiques ? Le Japon est-il toujours un pays Innovateur ?
En préparant un cours, l’auteur s’est aperçu qu’il y avait, surtout en langue anglaise, assez bien de livres sur l’Histoire et l’Economie du Japon en général, surtout après 1945, mais très peu de livres récents se concentrant sur une lecture (purement) économique de l’Histoire entière du Japon. Malheureusement, il y a encore moins de choix en langue française. D’où, sans doute, la pertinence de cet ouvrage.”
AVAILABILITY:
Available from Lulu, Amazon, KOBO, Google Play and others:
OR
2. The Ultimate Survival Guide for Business in Japan
An (e)Book about “How to survive in Business in Japan”
This book is targeted at business executives of companies:
• Approaching the Japanese Market,
• Reviewing their options in terms of Japan Entry Strategy,
• Already exporting to Japan (Indirect Sales) or,
• Already established and doing business in Japan (Direct Sales).
The second edition of it contains two additional Chapters about “the Japanese Consumer Mindset” and about “Keys for Success in Japan”.
In this book, I show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.
AVAILABILITY:
Available from Lulu, Amazon, KOBO, iBook Store, NOOK, Google Play and others:
3. MOSAICA JAPONICA : Lecture Culturelle du Japon socio-économique
An (e)Book (in French) about the Relations between Culture, Society and Economy in Japan (Avec une Préface d’André Jaumotte)
« Aujourd’hui, il y a sans doute mille choses à apprendre de l’Orient : un énorme travail de connaissance est, sera nécessaire …. L’auteur n’a jamais, en aucun sens, photographié le Japon. Ce serait plutôt le contraire : le Japon l’a étoilé d’éclairs multiples ; ou mieux encore : le Japon l’a mis en situation d’écriture. »
This quote (in French) from Roland Barthes in his book « L’Empire des Signes » summarises very well the concerns of the author in the Japanese social, economic and cultural mosaic. The increasing globalisation of the last decades have brought the manager, as well as the citizen of the world, to make the effort to understand and to accept other ways of thinking.
The objective of this work, with its social, economic and cultural perspectives, corresponds to this approach: it consists in, taking a step back, starting an in depth reflexion about the links or analogies between the economy and the culture in Japan. The author begins with the observation that some elements are linked and opens discussion leads.
INTRODUCTION (in French):
« Aujourd’hui, il y a sans doute mille choses à apprendre de l’Orient : un énorme travail de connaissance est, sera nécessaire …. L’auteur n’a jamais, en aucun sens, photographié le Japon. Ce serait plutôt le contraire : le Japon l’a étoilé d’éclairs multiples ; ou mieux encore : le Japon l’a mis en situation d’écriture. »
Ces quelques phrases de Roland Barthes dans « L’Empire des Signes » résume très bien les préoccupations de votre modeste guide dans la mosaïque socio-économico-culturelle japonaise. La mondialisation croissante de ces dernières années conduit le manager, tout comme le citoyen du monde, à faire l’effort de comprendre et d’accepter la pensée de l’autre.
L’objectif de cet ouvrage à caractère socio-économico-culturel s’inscrit dans cette démarche et consiste à amorcer, avec du recul, une réflexion en profondeur sur les liens ou analogies entre l’économique et le culturel au Japon. L’auteur part du constat qu’un certain nombre d’éléments sont liés et ouvre des pistes de discussion.”
Document promotionnel L Harmattan – Mosaica Japonica – Octobre 2018
AVAILABILITY:
Available in both eBook and Paperback formats from “Les Editions L’Harmattan” at:
4. Chronique du Japon des années 90 : Tribulations Culturelles d’un jeune Européen à Kyoto
An (e)Book (in French) about Life in Kyoto in the 1990s for a young European, from a cultural, travel, social and academic perspective
This book is a screening of Japan in the 1990s, from a cultural, travel, social, economic and academic perspective. It is intended at foreign students studying in Japan or at expats living in Tokyo as well as at the motivated reader or tourist interested in knowing more about the Culture, Society, Education and Economy of Japan.
Having stayed 30 months (from Octobre 1992 to April 1995) in Kyoto, the cultural capital of Japan, having traveled a lot inside the country, the author of this chronic wishes, by sharing his everyday adventures and his trips, to give his readers a good idea of all what Japan was offering in the nineties.
Sharing his academic, touristic, cultural and social experience, from his contacts with the inhabitants of Kyoto and of the rest of the country, the author shows to his readers aspects of Japan little known in the West, details often not perceived by foreign tourists touring in Japan.
Therefore, this book, with its presentation in 30 monthly chronics corresponding to the 30 months of his stay, full of illustrative pictures, is « easy to read » and targets a wide audience, curious to know more about the cultural, touristic, academic, linguistic, economic and social aspects of the Land of the Rising Sun.
INTRODUCTION (in French):
“Ayant séjourné 30 mois (d’octobre 1992 à avril 1995) à Kyoto, la capitale culturelle du Japon, et ayant voyagé beaucoup à l’intérieur du pays, l’auteur de cette chronique espère, en partageant ses aventures quotidiennes et ses voyages, pouvoir donner à ses lecteurs une bonne idée de tout ce que le Japon de cette époque pouvait offrir.
Partageant son expérience académique, touristique, culturelle et sociale, au contact des habitants de Kyoto et du reste du pays, l’auteur présente à ses lecteurs des aspects peu connus du Japon en Occident, subtilités qui échapperont aux touristes étrangers de passage dans le pays.
Par conséquent, ce livre, par son découpage en 30 chroniques mensuelles correspondant au 30 mois de ce séjour, parsemé de photos illustratives, se veut « facile à lire » et s’adresse à un large public, curieux d’en savoir plus sur les aspects culturels, touristiques, académiques, linguistiques, économiques et sociaux du Pays du Soleil Levant.“
AVAILABILITY:
Available from Lulu, Amazon, KOBO, Google Play and others:
http://www.lulu.com/shop/philippe-huysveld/chronique-du-japon-couverture-souple/paperback/product-23090772.html (paperback)
5. Mastering Japan Business
A reference (e) Book for non-Japanese executives about “How to do business in Japan”!
This book is targeted at business executives of companies:
• Approaching the Japanese Market,
• Reviewing their options in terms of Japan Entry Strategy,
• Already exporting to Japan (Indirect Sales) or,
• Already established and doing business in Japan (Direct Sales).
Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.
First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.
Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.
Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
AVAILABILITY:
Available from Lulu, Amazon, KOBO, iBook Store, NOOK, Google Play and others:
6. Bridges to Japanese Business Etiquette :
Understanding Japan Cross-cultural Management
A reference Book for non-Japanese executives about “How to work with the Japanese”!
Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot.
This (e)book, by Philippe Huysveld of GBMC, is filled with concrete advice and illustrations of what to do and what not to do, and aims at giving foreign business executives the necessary background and “toolkit” for succeeding in their “Japan cross-cultural adventure”. After all, for curious and outward looking minds, this really could be fun!
It is specifically targeted at:
•Non-Japanese business executives working for Japanese companies, either in Japan or abroad (in branches or subsidiaries established outside Japan).
•Non-Japanese business executives approaching or dealing with the Japanese Market.
•Non-Japanese business executives or foreign expatriates working for foreign companies established in Japan.
•Anyone with a real interest in communicating and interacting better with the Japanese in general.
The reader equipped with all the tools and tips I have developed in this book should definitely “perform better” when confronted with a Japanese prospect, potential business partner or “boss”. Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle (Economic Partnership Agreement) has been concluded between the EU and Japan!
AVAILABILITY:
Available from Lulu, Amazon, KOBO, iBook Store, NOOK, Google Play and others:
7. Voyage au centre du Japon des années 90
An (e)Book (in French) about what Japan was like in the nineties
This (e)Book, by Philippe Huysveld of GBMC, is a screening of Japan in the 1990s, from a cultural, travel, social, economic and academic perspective. It is intended at foreign students studying in Japan or at expats living in Tokyo as well as at the motivated reader or tourist interested in knowing more about the Culture, Society, Education and Economy of Japan.
Having stayed 30 months (from Octobre 1992 to April 1995) in Kyoto, the cultural capital of Japan, having travelled a lot inside the country, the author wishes to give his readers a good idea of all what Japan was offering in the nineties through a flashback in time, a little after the burst of the financial bubble (which took place in 1989).
Sharing his academic, touristic, cultural and social experience, from his contacts with the inhabitants of Kyoto and of the rest of the country, the author shows to his readers aspects of Japan little known in the West, details often not perceived by foreign tourists touring in Japan.
INTRODUCTION (in French):
“Ayant séjourné 30 mois d’octobre 1992 à avril 1995, à Kyoto, la capitale culturelle du Japon, et ayant voyagé beaucoup à l’intérieur du pays, l’auteur espère, en racontant ses aventures quotidiennes et ses voyages, pouvoir donner à ses lecteurs une bonne idée de tout ce que le Japon de cette époque pouvait offrir.
Partageant ses multiples expériences au contact des habitants de Kyoto et du reste du pays, il présente à ses lecteurs des aspects peu connus en Occident, subtilités qui échapperont aux touristes étrangers de passage dans le pays. Il s’agit donc d’un retour en arrière dans le temps, un peu après l’éclatement de la bulle financière (en 1989).
Ensemble, nous allons voyager au centre d’un pays cherchant à s’internationaliser, tout en conservant ses riches traditions. Cette radiographie du Japon s’adresse à un large public, curieux d’en savoir plus sur les aspects culturels, touristiques, académiques, linguistiques, économiques et sociaux du Pays du Soleil Levant.”
LEN 2021 – Fichier de Présentation – Voyage au centre du Japon des années 90
AVAILABILITY:
The Book(in French) is available for sale in both Paperback and Hardcover formats right now from the following website (Les Editions du Net, Paris, France):
- Les Editions du Net: https://Voyage au centre du Japon des années 90 – Les Éditions du Net (leseditionsdunet.com)
8. A la recherche du Patrimoine Culturel du Japon
An (e)Book (in French) about Japan’s Cultural Heritage
This (e)Book, by Philippe Huysveld of GBMC, entitled “Searching for Japan’s Cultural Heritage”, is intended to be a biographical and cultural essay, a testimony, a work of reflection on the cultural heritage of the Land of the Rising Sun, presented in a personal, even subjective way, by the author whose first trip to Japan dates back to the summer 1989.
The first part of the book focuses on the “culture shock” he experienced during his two-month industrial internship at Kobe Steel in Kobe, Kansai region, in 1989.
The second part covers the beginning of a broader period starting in October 1992, in Kyoto, the cultural capital. This is a phase of adaptation to everyday life, in the specific case of a scholarship student in Japan.
The third part of this work does not cover a specific period: it is an attempt to summarise the different cultural notions that your modest guide has assimilated over the years.
Finally, the fourth part entitled “Cultural Illumination” is a bit the culmination of this long journey of discovery and adaptation. Driven by his inspiration, the author tries to connect the two civilisations through texts and attempts to establish bridges between the different types of theatrical expression.
INTRODUCTION (in French):
“Cet ouvrage se veut un essai biographique et culturel, un témoignage, une œuvre de réflexion portant sur le patrimoine culturel du Pays du Soleil Levant, exposée de manière personnelle, voire subjective, par l’auteur dont le premier voyage au Japon remonte à l’été 1989.
La première partie du livre porte sur le « choc des cultures » qu’il a expérimenté lors de son stage industriel de deux mois chez Kobe Steel à Kobe, dans la région du Kansai, en 1989.
La deuxième partie couvre le début d’une période plus large démarrant en octobre 1992, à Kyoto, la capitale culturelle. Il s’agit d’une phase d’adaptation à la vie de tous les jours, dans le cas particulier d’un étudiant boursier au Japon.
La troisième partie de cet ouvrage ne couvre pas une période spécifique : c’est un essai de synthèse des différentes notions culturelles que votre modeste guide a assimilées au cours des années.
Enfin, la quatrième partie intitulée « Illumination Culturelle » est un peu l’aboutissement de ce long parcours de découverte et d’adaptation. Poussé par son inspiration, l’auteur essaie de relier par des textes les deux civilisations et tente d’établir des ponts entre les différents types d’expression théâtrale.”
Fiche de Présentation _ À la recherche du Patrimoine Culturel du Japon
AVAILABILITY:
The Book(in French) is available for sale in both Paperback and Hardcover formats right now from the following website (Les Editions du Net, Paris, France):
- Les Editions du Net: http://www.gbmc.biz/a-la-recherche-du-patrimoine-culturel-du-japon.html
More information (about all books) is available in english from GBMC’s website at the following pages:
Philippe Huysveld (GBMC : Europe-Japan Business Consulting) 